PR Power Hours | National School Public Relations Association

Harnessing Technology to Communicate with Diverse Audiences

In districts serving diverse cultural and language groups, standard communication channels are not always effective for engaging all families. Immigrants may not read in their native languages; some ethnic groups rely on word-of-mouth networks; some lack trust in the school system; families in poverty may not have access to the internet at home. Learn how one school district harnessed the power of technology for sophisticated, innovative, two-way communication to reach all families and the community as a whole. Find out how you can use mobile apps, e-flyers, redesigned newsletters, different engagement platforms, and the human touch to increase overall community involvement and student success.

Panelists: Susan Enfield, Ed.D., superintendent, and Catherine Carbone Rogers, chief communications officer, Highline Public Schools, Burien, Wash.

Moderator: Stephen Nichols, APR, education communication consultant, Sacramento, Calif., and NSPRA vice president, Diversity Engagement


  • Urbandale Community School District, 11152 Aurora Avenue, Urbandale
    Host: Dena Soenke – 515-868-1879
  • Charles City Middle School, 1200 1st Avenue, Charles City (Meadow Room)
    Host: Justin DeVore – 641-257-6500

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