Phil Roeder, director of communications and public affairs for Des Moines Public Schools (DMPS) was named the Iowa School Public Relations Association’s (ISPRA) Communicator of the Year at the Annual ISPRA Communications Contest Awards Banquet on April 7.
Roeder not only has a reputation for performing well in his position, but he is also a news media preferred interviewee because of his poise and deep knowledge on a variety of issues and current events.
“Mr. Roeder has a comprehensive approach to his work, utilizing his talented staff very effectively. Under his leadership, we have made tremendous strides in building our brand,” said Thomas Ahart, superintendent of DMPS.
The ISPRA Communicator of the Year Award recognizes the exemplary leadership of Iowa’s outstanding communications professionals for demonstrated commitment to the enhancement of communication and relationships between their school systems and the families of the communities they serve. The award honors those who recognize that communication is a critical component of leadership.
“This was really a team award. I’m lucky enough to have a great staff that is dedicated to making sure these stories get told,” said Roeder.
Awards were also presented to 20 different school districts for their outstanding work in the field of school public relations at the annual banquet.
ISPRA’s Communications Contest awards school public relations professionals throughout the state for their outstanding work. School districts can submit projects for 20 different categories. Each entry is judged by a school public relations association from another state. This year, Colorado School Public Relations Associations judged over 80 entries using rubrics that assigned points for design/appearance, clarity/focus, quality in writing, overall effect and evaluation.
Scoring is on a scale of one to 10 for each set of judging criteria and then the total is divided by five. An average score of 6-7.9 points receives an Award of Merit and an average score of 8-10 receives an Award of Excellence.
A Blue & Gold Award is given for best in category. 2016 Blue & Gold Awards went to:
See the full awards list here:
|Category||School District||Entry Title|
|Annual Report||West Des Moines CSD||WDMCS Community Education Annual Update|
|App||Johnston CSD||Johnston Schools Mobile App|
|Blog||West Des Moines CSD||WDMCS Community Education|
|Bond/Finance Campaign||Fort Dodge CSD||Duncombe Elementary, Senior High & Security School Bond|
|Branding/Image Package||Waukee CSD||APEX Style Guide|
|Comprehensive/Strategic Communication Plans||Waukee CSD||Comprehensive Boundary Process – Communication Plan|
|E-Newsletter||West Des Moines CSD||We Are WDMCS|
|Excellence in Writing||Iowa School for the Deaf||Serious Learning on the Playground|
|Marketing Materials||Iowa School for the Deaf||The Language-Rich Experience|
|Photography||Woodward Academy||“We Own the Knight” State Basketball Photography|
|Public Engagement/Parent & Community Involvement Programs &Initiatives||Ames CSD||Ames Community and Media Relations|
|Social Media||Waterloo CSD||Connie Abben|
|Special Purpose Publications||Iowa School for the Deaf||Summer Camps|
|Special Purpose Publications||Muscatine CSD||Virtual Backpack|
|Video||Woodward Academy||“I’m Am Building Woodward Academy” Video Series|
|Website||Ankeny CSD||ACSD Website|